Thank you for Subscribing to CIO Applications Weekly Brief
How Technology is Benefitting B2C Marketing
Leveraging martech for lead management is easier and more efficient than manually tracking leads.
FREMONT, CA: Martech, or marketing technology, is any digital instrument, program, or software that assists a business in generating marketing results. In the case of B2C martech, these solutions are frequently designed expressly for business-to-consumer enterprises. Under the martech umbrella are a variety of tools and software categories. They may schedule emails and create multimedia content for websites using B2C marketing technology. B2C marketing technology can accomplish a great deal for a firm. The primary areas in a B2C martech strategy can boost the performance of the business.
Lead Management: B2C martech can help them handle leads, an essential aspect of any marketing effort. They can track website visitors, callers, email subscribers, and so on. Lead management solutions may show how many leads they have, what they're interested in, where they found the lead and more. They can also offer new leads. Having all leads' information in one place is helpful. They can utilize martech to nurture leads toward conversions by targeting returning visitors.
Email automation: B2C martech can automate email. Without martech, businesses would have to manually compile email lists and send emails to each subscriber. Even harder is remarketing to site visitors. Automation can change that. Manually creating emails is the one thing that can't automate. Email tools automatically send emails. This can happen when individuals sign up, abandon a cart, and more. Email martech can also schedule emails and personalize emails en masse, so they don't have to change each one manually.
Data analysis: Data analysis is essential in marketing. Businesses should examine data about their audience and the performance of their marketing materials to improve their marketing initiatives. They should never manually track marketing data. Instead, employ B2C martech to collect campaign data. Martech solutions can help to track user behavior on-site, click-worthy emails and adverts, and more. These tools can also compile data into charts and graphs to compare campaign results.
Tracking and scheduling calls: Martech can track phone calls. When individuals phone companies regarding their products or services, keep a record. Tracking their calls shows where users find and their interests. They don't have to transcribe each call and update a spreadsheet manually. They can trace calls with digital marketing tools. Tracking calls help to discover which ones drive conversions and where leads are generated.